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Best Ecommerce Platform In India (Reviewed & Compared)

To create a successful online store you can use an E-Commerce platform. But, choosing an E-Commerce Platform can be quite puzzling due to the numerous options that are available in the market. If you are wondering which is the best ecommerce platform in India, this article will greatly help you. We have compared and delved deep into the pros and cons of numerous E-Commerce Platforms available in India to find the best ones for you.

Key Takeaways

  • Woocommerce, Shopify, Wix, Bigcommerce, Squarespace, Magento, Adobe Commerce, Ecwid, Instamojo, and Dukaan are the 10 best E-commerce platforms in India.
  • Each Ecommerce platform has its functionalities, features, and pros and cons. You can choose the one best suited to your needs.
  • Serviceability, Payment Gateways, Product Range, Tracking, Returns Management, and Delivery Speed are some of the most important factors to keep in mind while choosing the best Ecommerce platform.
  • India’s E-Commerce market is expected to reach US$ 111 Billion this year in 2024 and US$ 200 Billion by 2026, hence, providing great opportunities for businesses to boost their sales through online stores.

Table of Contents

Best Ecommerce Platform In India (If You Don’t Want To Read Detailed Analysis)

After deep analysis and comparing the pros and cons, we have found that Woocommerce is the best E-Commerce Platform in India. Woocommerce is an open source E-Commerce Platform that allows you to add various E-Commerce features to your WordPress website. With features like multi-channel support, shipping options, and collections provided by Woocommerce your online sales of products are likely to skyrocket.

9 Best Ecommerce Platforms For Sellers In India

With deep analysis and detailed comparison of various E-Commerce Platforms, we have found the 10 best E-Commerce Platforms for sellers in India. We have stated a detailed comparison of all the E-Commerce Platforms so that according to your requirements you can choose the best one.

Woocommerce

WooCommerce

WooCommerce is a free, cloud-based, and versatile platform that provides you with options to add E-Commerce features to your WordPress website. By enhancing the website-building capabilities of WordPress, WooCommerce allows you to sell products online with ease.

WooCommerce is free to use and one of the best E-Commerce Platforms in India. However, adding extensions and plugins can increase the cost substantially.

Key features of WooCommerce:

  • Shipping– WooCommerce allows delivery to any destination in the world and saves the cost of your business by providing options to print shipping labels directly from your dashboard.
  • Collections– You can add various tools and extensions to enhance the functionalities of WooCommerce to ease the process of selling products online and managing the website.
  • Multi-Channel Support– WooCommerce provides multiple channels like Google, Amazon, or your E-Commerce website to sell numerous products. Hence enhancing the sales of your business.

Pros and Cons of WooCommerce:

Pros

  • Unlimited customization due to the open-source nature of the platform.
  • Provides access to leading shipping companies to check the real-time shipping rates.
  • Provides tools for advertising, SEO, CRM, and social media automation to increase the traffic and customers of your business.
  • Can be used with various other platforms like WordPress.
  • Allows you to sell across various platforms like Amazon, Facebook, etc.
  • Interactive community to clear your doubts.

Cons

  • Difficult to use for beginners.
  • Specific to use with only WordPress.
  • Adding multiple extensions is necessary and can increase the cost exponentially.
  • Requires regular updates and maintenance.
  • Lack of documentation can make it difficult to use and manage.

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Shopify

Shopify is one of the best E-Commerce Platforms in India. It provides you with a set of tools that help you make your online business easier. From creating a website to selling on multiple channels, Shopify has everything. On the app store of Shopify, you can find various apps to integrate with your website that help in increasing the sales of your business.

Shopify Plus is an upgraded version of the platform and offers more advanced services that help in skyrocketing the sales of your business.

Key features of Shopify:

  • Shopify Markets– Shopify provides you with features to sell your products internationally. It also provides you with a dashboard to manage shipping duties and compliances for international sales.
  • Social Media Integration– Shopify allows you to link your social media accounts directly to it. So that it becomes easier to post ads and shoppable content directly to social media through Shopify.

Pros and Cons of Shopify:

Pros

  • It can be used easily and is SEO-optimized to attract traffic.
  • Most of the payment systems in India are compatible with Shopify.
  • Provides multi-language support so it can be used in numerous regions.
  • Provides responsive themes according to your business needs.
  • It can be used anywhere through mobile.
  • Provides content encryption by offering free SSL certificates.

Cons

  • Cannot be used for free as the free plan lasts for only three days.
  • Expensive as you Shopify charges you every month.
  • Relies a lot on third-party apps which can increase the cost. If you use a third-party payment provider a transaction fee is charged.
  • Customization options are limited.
  • It’s difficult to migrate from Shopify to other applications. Migration would require building the website from scratch.

Wix

Wix

Wix is a cloud-based E-Commerce Platform with features to create your website without technological knowledge. The multitude of templates and features provided by Wix can help create a website easily. Wix is the best E-Commerce Platform for small businesses in India with a limited product range.

Key features of Wix:

  • Numerous Templates– Wix provides a multitude of templates allowing you to create a website that is best suited for your business without any complications.
  • Provides WYSIWYG Editors– ‘What You See Is What You Get’ Editors offered by Wix allow you to make changes to your website in real time.
  • Optimization for Mobiles– The websites that you create using Wix are optimized to run on multiple devices including mobiles and tablets. There is no need to optimize the website separately for each platform.

Pros and Cons of Wix:

Pros

  • Provides a drag-and-drop user interface with well over 500 templates to choose from.
  • Provides encryption by offering a free SSL certificate.
  • Multilingual features to reach a broader audience.
  • Provides numerous payment methods with automated tax calculations.
  • Offers convenient refund processing, streamlined product listing, and inventory management.
  • SEO Optimized and provides useful tools for video making, email marketing, social media post creation, and much more.
  • Provides access to numerous unpaid and paid apps on the Wix Store.

Cons

  • Limited scalability hinders the expansion of product catalogs.
  • Wix Branding on all the features of the free plan.
  • Lack of customization options.
  • Slow performance under heavy traffic.
  • Templates cannot be changed once the website is live.

Bigcommerce

Bigcommerce

Bigcommerce is a SaaS-based E-commerce Platform suited to run multiple storefronts for large enterprises. It provides Enterprise Catering to large businesses as well as Essentials Catering to Small Businesses and startups making it one of the best E-commerce Platforms for startups in India.

Top-tier tools, the ability to handle high traffic, wholesale functionalities, and high-quality hosting make Bigcommerce the most suitable for the B2B ecosystem.

Key features of Bigcommerce:

  • Payment Options– Bigcommerce provides more than 65 built-in payment options and more than 140 currencies for your online store.
  • API Calls– APIs offer automatic synchronization of data between Bigcommerce and third-party systems.
  • Cart Savers– Bigcommerce has a pre-integrated feature that sends E-mails to customers to convince them to complete their purchase.
  • Price Lists– Bigcommerce allows you to give different pricing to different customers at the SKU level making it suitable for B2B storefronts.

Pros and Cons of Bigcommerce:

Pros

  • Allows easy customization of your online store without the need for any technical skills of coding.
  • Provides over 50 discount options and accepts payments in over 50 currencies.
  • Marketing features to attract more traffic and customers.
  • Suitable for both B2B and B2C storefronts.
  • Inventory can be managed with ease across all sales channels.
  • One-page checkout and enhanced site performance with Google AMP.
  • Does not require any transaction fee.

Cons

  • Expensive as the price is based on revenue and some themes are also expensive.
  • Difficult to use as a beginner.
  • Complications in products imports/exports.
  • Not suitable for small businesses.

Create your own

Beautiful Website That Drives Revenue

Squarespace

Squarespace is the best e-commerce platform for small businesses in India. Squarespace focuses more on the aesthetic appeal of your online store making it a popular choice amongst bloggers, YouTubers, and small businesses that sell products that require creativity. It is an easy-to-use beginner-friendly E-commerce platform with a large number of options for customization.

Key features of Squarespace:

  • Search Engine Optimized– Websites created through Squarespace are Search Engine Optimized to drive more traffic. Components like sitemaps, automatic markup, SSL security, etc are taken care of by default features.
  • Statistics– Squarespace provides a deep analysis of everything related to statistics in your online store.
  • Email Marketing– Squarespace offers features for Email Marketing with hundreds of customizable templates.

Pros and Cons of Squarespace:

Pros

  • Easy to use drag and drop interface with numerous aesthetically appealing templates.
  • Provides access to every image of Unsplash with zoom features for close-up views of the product images.
  • Provides labels stating the limited availability of a product to attract customers.
  • Provides every feature required to build a website as well as features required to run your online store.
  • Provides analytics tools for detailed statistics about everything related to your store.
  • Expressed Checkouts to ease the buying process for customers.

Cons

  • Does not have any free plans.
  • Scalability may become an issue as your business grows.
  • Allows only the creation of a flat website with a maximum of two navigations.
  • Provides only limited multichannel selling options.

Magento

Magento

Magento is an open-source E-Commerce platform owned by Adobe Commerce and is also known as Adobe Commerce now. It is one of the best E-Commerce platforms in India and offers various features to support online business models.

Adobe Commerce provides you with a multitude of options to create both B2B and B2C storefronts but requires high storage space, a dedicated server, and a specific hosting level making it more suited for large-scale businesses.

Key features of Magento:

  • Customization– Magento is highly customizable allowing users to customize their online stores according to their brand.
  • Mobile Responsiveness– Magento offers a responsive interface for websites as well as mobile applications.
  • AI-Powered Search– Adobe Commerce provides an AI and ML search engine that provides personalized results for the queries of each customer.
  • PWA Studio– With the help of Adobe Commerce you can create progressive web apps. Progressive Web Apps are made using JavaScript, HTML, and CSS but Adobe Commerce simplifies it for you.
  • In-built B2B features– Adobe Commerce provides numerous features to create a B2B store. Features such as customized catalogs and pricing, customer portals for account management, and order bookings make it suitable for the B2B storefront.

Pros and Cons of Magento:

Pros

  • Provides a wide range of in-built features allowing extensive customization.
  • Suitable for managing multiple online stores from a single platform.
  • A supportive community to clear your doubts.
  • Highly scalable and adaptable to change in business.

Cons

  • Hard to use for beginners as it requires extensive knowledge.
  • Upgrades and maintenance are difficult.

Ecwid

Ecwid

Ecwid is the best E-commerce platform in India if you want to customize your pre-existing website. Ecwid is compatible with numerous website builders like WordPress, Squarespace, Wix, etc, and allows you to add E-commerce functionalities to the websites built on these platforms.

With the help of Ecwid, you can either set up a new customized online store or add customization options to your pre-existing website or platforms like Amazon.

Key features of Ecwid:

  • Flexible Payment– Ecwid provides you with numerous in-built payment options including apps like Google Pay or Apple Pay.
  • ShopApp– With the use of Ecwid you can easily turn your pre-existing E-commerce website into an application that can be used in mobiles.
  • Automated Tax Calculation– Ecwid provides you with features that offer automatic tax rate calculation at checkout thus reducing errors.

Pros and Cons of Ecwid:

Pros

  • Offers a forever-free plan and has no transaction fees.
  • Provides a responsive shopping cart.
  • Offers marketing on various platforms like Google, Facebook, Pinterest, and Snapchat.
  • Provides multiple channels like Amazon and Facebook Marketplace for selling your products.
  • Allows the creation of an Android or iOS application for your website.
  • Provides multiple language options for numerous storefronts at different locations.

Cons

  • Customization features are limited and in-built websites have simple designs.
  • Cannot be used to create a standalone E-Commerce website.
  • The free plan is limited and provides minimal options.
  • Improvements can be made in analytics and reporting features.

Instamojo

Instamojo

Instamojo is one of the best E-commerce platforms in India for D2C transactions. With a primary focus on SME brands, Instamojo offers features that help in the set-up and running of an E-commerce business successfully.

Key features of Instamojo:

  • Analytics– Instamojo provides deep analysis of E-Commerce metrics like sales over time, number of visitors, customer life cycle, etc to help grow the business.
  • Mobile Application– The mobile application of Instamojo is easy to use and provides features like offer management, customer management, etc.
  • Smart Links– Instamojo allows the customization of payment links to match the brand colors. Adding logos and images to links can increase conversion rates.

Pros and Cons of Instamojo:

Pros

  • Easy to use.
  • Offers a forever-free plan.
  • Allows the purchase of a domain directly for your website.

Cons

  • High transaction fee.
  • Limited integrations and features.

Dukaan

Dukaan is one of the best E-Commerce Platforms for startups in India. Dukaan provides you with numerous features like inventory, marketing, logistics, etc to start and run an online business.

Key features of Dukaan:

  • Dukaan Plugins– With the help of numerous plugins and extensions you can connect your online store with other tools like Intercom, Google Analytics, Shippo, etc.
  • Dukaan Delivery– By analyzing shipping cost, turnaround time, and RTO rates, Dukaan provides shipping services and most efficient courier partner for the products.
  • Free Tools– Numerous free tools like Slogan Maker, Privacy Policy Generator, Invoice Generator, etc are provided by Dukaan to manage your online store.

Pros and Cons of Dukaan:

Pros

  • Dukaan is exclusively made for the Indian ecosystem.
  • Provides customizable templates that suit your brand.
  • Provides numerous ways of growing your business.
  • All the online payments are facilitated by Razorpay.
  • Provides low-cost plans with numerous features.
  • Provide multi-warehouse support allowing bulk approvals, deliveries, and shipments.

Cons

  • Relatively new platform so the marketing tools and templates are limited.
  • Transaction Fees apply to all plans and offers.
  • Templates are limited in number.

Create your own

Beautiful Website That Drives Revenue

How To Choose The Best Ecommerce Platform In India?

There are numerous factors that you need to consider to choose the best e-commerce platform in India. These factors are-

  • Serviceability– Serviceability is the most important thing to consider when choosing an E-Commerce Platform as E-Commerce Platforms that deliver to all the desired locations are the most successful and attract the most customers.
  • Product Range– The product range of your E-Commerce platform should be vast as more customers are attracted to websites that offer a wide range of products and remove the need to switch between websites to get different products.
  • Payment Gateways– Providing options for numerous payment methods to customers can increase the online sales of a business. PayPal, RazorPay, AmazonPay, GPay, Netbanking, Credit or Debit Cards, Pay/Cash on Delivery, etc. are numerous payment gateways that a business should provide for their customers to choose from.
  • Delivery Speed– Faster delivery speed is directly proportional to the number of sales of products of any business. So it is crucial to select an E-Commerce platform with fast delivery speed.
  • Tracking– Tracking is an essential post-purchase experience for a customer. A customer should be able to check every milestone that their product has reached. This helps in engaging customers even after the purchase and also reduces the number of ‘Where is my order?’ or WISMO calls.
  • Returns Management– A good post-purchase experience for customers can lead to increased sales. Return Management helps in gaining the trust of the customers. So it is crucial to choose an E-Commerce platform with a proper return policy to increase the sales of your products.
  • Customer Reviews– Customer Reviews can help determine the quality of products and services. So it is crucial to find an E-Commerce platform with positive reviews and customer ratings.

Choosing the best ecommerce platform for your business is important as there are many benefits of having an ecommerce website. It can drive a lot of revenue for your business.

What Is The Most Secure Ecommerce Platform?

WooCommerce is the most secure E-Commerce platform in India with the best safety features, data protection, and adaptability to comply with Indian regulations.

  • Safety Features- Security measures of WordPress are also implemented in WooCommerce. With regular updates and security patches, the safety features are enhanced regularly.
  • Data Protection- As part of the WordPress ecosystem, WooCommerce supports various security plugins and measures for data protection.
  • Indian Regulations- As Woocommerce is widely used in India, it adapts to comply with changing regulations. Various Indian payment gateways are supported by Woocommerce.

What Is Best Ecommerce Platform For Small Business In India?

WooCommerce is the best E-Commerce Platform for small businesses in India as it offers user user-friendly interface, customizable designs, and built-in payment gateways.

Create your own

Beautiful Website That Drives Revenue

What Is The Best Ecommerce Platform For Startups In India?

Dukaan is one of the best E-Commerce Platforms for startups in India. Dukaan provides you with numerous features like inventory, marketing, logistics, etc to start and run an online business.

If you want to go pro then, WooCommerce is your best choice, as it provides more designs templates and management options.

Which Ecommerce Platform Is The Cheapest In India?

Woocommerce is free to use and one of the best E-Commerce Platforms in India. However, adding extensions and plugins can increase the cost substantially. The basic plans of Dukaan and Wix are priced at INR 500 and INR 225 respectively, making them some of the cheapest E-Commerce platforms in India.

Challenges In Running An Ecommerce Platform In India

Inventory Management, Supply Chain Management, Platform Personalization, Evolving Regulations, Data Protection and Security, Customer Acquisition Costs, etc are some of the major challenges in running an E-Commerce platform in India.

What Is The Future Of Ecommerce In India

Due to increasing consumer wealth and digitalization, there has been exponential growth in E-Commerce in India and this growth is likely to continue in the coming years.

  • India’s E-Commerce market is expected to reach US$ 111 Billion this year in 2024 and US$ 200 Billion by 2026, as stated by IBEF.

  • India’s E-Commerce market is expected to hit US$ 350 Billion by the year 2030.

  • India has gained 125 Million online shoppers in the past three years and an increase of another 80 Million is expected by the year 2025.

Frequently Asked Questions About Best Ecommerce Platform In India

Which Ecommerce Platform Is Best In India?

WooCommerce is the best E-Commerce Platform for small businesses in India as it offers user user-friendly interface, customizable designs, and built-in payment gateways.

What Is The Best Ecommerce Platform For Startups In India?

Dukaan is one of the best E-Commerce Platforms for startups in India. Dukaan provides you with numerous features like inventory, marketing, logistics, etc to start and run an online business.

What Is The Most Secure Ecommerce Platform?

WooCommerce is the most secure E-Commerce platform in India with the best safety features, data protection, and adaptability to comply with Indian regulations.

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